The music videos storyline sees the leads are in love and are getting married, then driving around the city as. Apart from promoting the film, as true patrons of music, we wanted to underline the effort made by the composers, lyricists and singers. The love song has been voiced by Jubin Nautiyal. Emraan Hashmi) is a Hindi language song and is sung by Jubin Nautiyal, Tanishk Bagchi and Nusrat Fateh Ali Khan. That way, a song gets a life of its own which has not happened too often with film songs lately. Bhushan Kumar and I decided to create an independent music video for it and release it individually. Emraan Hashmis Lut Gaye song has now hit an all-new high as the romantic track has become the first single to garner the fastest 500 million views on T-Series YouTube channel within just 60 days of its release. So this time, it just so happened that we had a great track on our hands but we could not include it in the film’s narrative. I’ve done it on so many occasions in the past for my films. In between the blazing guns and action sequences, Lut Gaye couldn’t fit in the narrative, thus the song was promoted as a single and look how well it has been accepted by the audience.”Įlaborating on the method deployed for promoting the film, director Sanjay Gupta says, “Back in the day, we would create a separate music video for the songs we would not include in the film, although the tracks were fantastic to say the least. Even though it was originally a part of the film, we went ahead and released the song to build curiosity behind Emraan’s character. Lut Gaye has received a lot of love for its melody and the video. What is Lut Gaye about The protagonist fell in love with his partner at first sight and remembers the moment vividly. Talking about the story behind Lut Gaye, producer Bhushan Kumar (T-Series) says, “Sanjay and I have always been on the same page and we believe in giving the music of a film a space of its own to bloom and to grow on people. The makers, director Sanjay Gupta and producer Bhushan Kumar, decided to take the route that films took for promotions in the late 1990s-early 2000s. ![]() In 2021, his new song Lut Gaye featuring Emraan Hashmi and Yukti Thareja hit. The song, which is actually a part of Mumbai Saga’s original soundtrack, was released by the makers as a single even before releasing any asset or trailer of the high octane action film. He also released a new song Main Jis Din Bhula Du along with Tulsi Kumar. The romantic ballad which will be attached at the beginning of the main film is composed by Tanishk Bagchi, sung by Jubin Nautiyal and written by Manoj Muntashir, and song directed by Radhika Rao and Vinay Sapru.
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