Wine, oil, grease from a factory walkthrough-there’s nothing portable washing machine can’t clean. With Sonic Soak, all you need is a sink and a bit of water and any stain can be lifted in minutes. Dirtying a jacket or your last white shirt could mean you have to buy a new one rather than trying to get it cleaned and risking being late to an important meeting. When traveling, a simple stain can be a huge hassle. Others live in the city during the week and with their families on weekends. Many Japanese businesspeople find themselves on planes nearly every week. In a country where many people work 60+ hours a week, saving a few hours is precious. This has been the routine of many city dwellers for years, but the ultrasonic clothes washer allows you to clean all of your clothing at home without a huge and time consuming washer. You have to devote an entire evening to do your laundry, waiting for the wash cycle, waiting to dry, finding space to fold your underwear amidst strangers, and finally, to getting back home. And if you’ve ever had to carry a load of laundry to the cleaners, you know how much time it takes out of your day. Of course, many people don’t have a washing machine at home-especially in the tiny apartments of Japan. The portable size of the ultrasonic cleaner, which only measures 4.5 inches makes it the smallest washing machine you can get in Japan and the world as a whole. ![]() And washing machines take up loads of it.īy reducing the size of a washing machine to something that you can fit in the palm of your hand, Sonic Soak helps to solve one of the biggest problems that face the modern Japanese population. If there’s one thing that the Japanese just don’t have enough of, it’s space. The results were shocking at first, but after a bit of analysis, researchers identified some key reasons as to why Sonic Soak Makuake was a supersonic success. How did this rags-to-riches story come to be? Why was Japan so taken by this tiny ultrasonic cleaner? In just a few weeks, it had become one of the biggest success stories in Japanese tech, and it hadn’t even hit the shelves! ![]() And it didn’t stop there.īy the end of the month, the cleaning tool had raised 117 MILLION Yen (over 1 million US dollars), or over 10000% of its original goal. When they woke up, Sonic Soak had already raised 400% of its target. They would need a big marketing push to meet their goal. Sonic Soak launched on the Japanese crowdfunding site Makuake last year with the modest goal of raising 1M Yen (about $10,000 USD).Īfter the launch, its creators went to sleep feeling anxious about the coming month. Sonic Soak on Makuake: Japan’s New Favorite Gadget As the portable washing machine sterilizes down to the molecular level, your things will come out looking brand new. Whether it’s a scuffed up ring, a calcified shower head, or a dirt-caked potato, Sonic Soak can remove 99.9% of dirt, grime, and bacteria in minutes. If it can fit into a basin of water, it can benefit from the cleaning power of Sonic Soak. Ultrasonic vegetable cleaner, jewelry cleaner machine or ultrasonic clothes washer, call it what you want - Sonic Soak has several names! In fact, it can clean just about anything. Sonic Soak is amazing at eliminating stains, and it’s great for travelers who need to wash clothes on the go. Sonic Soak’s ultrasonic waves are 100% safe for all types of fabric. ![]() That’s all! Because your clothes won’t move while they’re being cleaned, you won’t have to worry about delicate fabrics or linens that can be damaged by spin cycles or hot water. Just put the portable washing machine into a basin of water with an article of clothing and turn it on. Sonic Soak can be used with all types of clothing. It works silently and efficiently, and even the toughest stains simply disappear. It’s kind of similar to how the remote falls off of your TV when the bass is turned up too high, except Sonic Soak’s waves are imperceptible to the ear and the eye. As the waves vibrate through fabric, stains lift off with ease. Sonic Soak emits 50,000 ultrasonic waves per second that clean down to a molecular level. It uses sound waves to blast through 99.9% of dirt, grime, stains, grease, and whatever else until your clothes are cleaner than they’ve ever been. Sonic Soak is a portable washing machine that fits in your pocket. So how did it happen?īefore we get to the story of Sonic Soak and Makuake, let’s take a snapshot of Sonic Soak as a product. No one expected Sonic Soak, an ultrasonic cleaner, to take the gadget-savvy Japanese population by storm.
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